Overview

Show Dates & Hours
Tuesday, 7 April 2026 | 2:00 p.m. - 5:30 p.m.
Wednesday, 8 April 2026 | 10:00 a.m. – 2:00 p.m.

Show Location
Hilton San Francisco Union Square
333 O'Farrell Street
San Francisco, California 94102 USA

• Badge Pickup & Registration: Yosemite Foyer
• Expo Hall: Grand Ballroom
• Exhibitor Service Desk: Inside Grand Ballroom
• Lead Retrieval: Registration - Yosemite Foyer

Exhibitor Liability Insurance – Required
Deadline: 2 March 2026
Vendor: Rainprotection | Exhibitor Liability Insurance Program

Electrical, Furniture, Shipping, Material Handling, Labor, and more
Early Bird Deadline: 9 March 2026
Vendor: Freeman | Freeman Online Exhibitor Kit | Freeman Quick Facts


Lead Retrieval
Deadline: TBD
Vendor: eShow | eShow Exhibitor Service Center

Audio/Visual and Internet
Deadline: 3 April 2026
Vendor: Encore | Exhibitor Order Form

Booth Catering, Food & Beverage Sample Distribution
Deadline: 16 April 2026
Vendor: Hilton San Francisco Union Square | For more information: Sara.Powers@hilton.com

Keep track of all show deadlines by logging in to your eShow Exhibitor Checklist

Any matters not specifically addressed in the documents below shall be subject solely to the discretion of IFMA.

• Code of Conduct
• Exhibitor Terms and Conditions

Exhibitor badges provide access to the exhibit floor during all move-in, show, and move-out hours. Every person working in your booth must have an official exhibitor badge to enter the hall. Each company receives a set number of complimentary badges based on booth size, and additional badges may be purchased if needed.

Register your booth staff through your eShow Exhibitor Service Center once registration opens. 

Additional Full Event Exhibitor badges can be purchased for US$585.
Additional Exhibitor Staff badges can be purchased for US$30.

If you’d like more information on what’s included with each badge type, please visit our Exhibitor FAQs.

There are many resources available, most of which are free to exhibitors. Visit our Exhibitor Marketing Resources page (COMING SOON!) to learn more, or reach out to expoadv@ifma.org.

The reduced rate hotel booking deadline is 16 March 2026, or while supplies last: Hotels & Venue

Review and update your online exhibitor directory listing by signing into your eShow Exhibitor Service Center.